It’s the colour that captures the global mood, and one that is set to be a big hit in our interiors in 2025. Dulux has announced its new colour for 2025, and it’s True Joy™. This zesty new colour feels good beyond our interiors, and for this years colour of the year, Dulux has partnered with charity, YoungMinds to raise awareness of the mental health resources and support they have available for young people under 25.
Marianne Shillingford, Creative Director and Colour Expert at Dulux, shares “The meaning behind the colour’s choice is so impactful. The sheer bliss the colour exudes physically pushes us to create something better for ourselves; it allows us to put the past behind us and gives us the inspiration we need to forge a future for our proudest, most confident selves. Put simply, True Joy™ is a call to action.”
I’m a huge fan of this punchy colour for an interior, and it’s a bolder step forward than neutrals that have flooded interiors in the last few years. So, let’s have a closer look at what Dulux say about True Joy™, and the best pairings for this colour of the year that anyone can use in their next room makeover.
What Colour Is Dulux True Joy™?
True Joy™ is a zesty, energising yellow. True Joy™ was named as such for its ability to bring instant uplift to a space, filling it with optimism and energy. The colour instantly brings vibrancy to walls and a smile to faces, no matter where or how much it is used.
Expert trend forecasters at Dulux describe it as an energising and motivating yellow that encourages us to embrace change and simply “take a leap.”
Whilst it’s what you might consider as a bold shade, it can seamlessly work well in both neutral and more statement making interior design schemes. Take inspiration from the below and zone a room for a fun feature, alternatively, this colour looks modern and enticing in a colour drenched setting.
True Joy™ not only liberates and inspires, but it also taps into the increasingly popular dopamine decorating trend, which sees DIYers fill their homes with colours that make us feel happy.
As the most vibrant shade of them all, naturally the colour yellow itself has skyrocketed in popularity, with buttery tones taking centre stage and Google searches for “sunny yellow paint” up 250% in the UK over the past year.
Marianne Shillingford, Creative Director and Colour Expert at Dulux, pinpoints exactly what she loves about the 2025 Colour Moment: “It may be difficult to immediately picture where yellow paint could seamlessly slot into your home, but it’s actually much more versatile than you may first think. The decision to choose the most uplifting hue in the spectrum is to spark inspiration and instil confidence to leap into the unknown and endless possibilities of what could be. Whilst yellow is one of the bolder colours on the spectrum, True Joy™ is complementary to a vast range of palettes, it brings out the positivity in even the most neutral of shades and is the figurative glue that binds more daring colour stories together”.
Is true Joy Best In A North or South Facing Room?
This punchy colour adds an uplifting feeling to any room, no matter the orientation.
When choosing colours for a north facing space, those with yellow undertones are best as they counteract any blue light that is associated with north facing spaces.
Virtually any colour works in a south facing room, so True Joy™ fits right in at home here too. If you want to cool the intensity down slightly you can pair with other colours in their colour stories that are designed to be complementary and balancing.
What Colours Go Well With True Joy™?
After years of soft neutrals, you might be wondering where to start with using True Joy™ in your colour scheme.
As experts in colour, Dulux invites everyone to embrace the vibrant and uplifting energy of yellow by offering the confidence to experiment with True Joy™. With tools like the Dulux Visualizer App, which uses augmented reality, consumers can preview how the colour will transform their spaces—whether it’s a small upcycling project or a colour drenched room.
Dulux have also compiled three colour stories to show how True Joy™ can be used in combination with other hues in the home. These palettes are just another way Dulux hopes to encourage all to have the confidence to take a leap out of traditional colour comfort zones.
“The colour stories launched in tandem with True Joy™ centre the values of focusing on tomorrow, re-embracing humanity and reconnecting with our cultures,” Marianne goes onto explain. “We want to move into new spaces and broaden our horizons. However, we’ve also seen a desire to rediscover the brilliance of human skills and creations amongst the emergence of AI technology, as well as a worrying risk of losing our unique heritages in the wake of mass globalisation.
The Bold Colour Story
Let True Joy™ lead with your colour choices and dare to go bold with your full colour scheme.
Whether you’re a maximalist through and through, or are feeling inspired to ditch the bright white and try something bolder, these complementary colours balance and work beautifully with True Joy™.
Shades featured in this colour story include:
The Human Colour Story
If you’re a neutral lover at heart, there is the perfect colour story for you too. A grounding colour scheme with a touch of something spontaneous.
This will show you that adding an intentional pop of colour to a neutral colour scheme is perhaps what your room has been missing. This punchy colour will light up any room, perhaps a gentle dose against your favourite neutral, or a bold accent feature to zone a space.
Shades featured in this colour story include:
The Proud Colour Story
Leap into eclectic spaces, layered with individual influences that make us feel proud of our roots and identities. This colour palette feels perfectly executed with a slight vintage feel to it. I think this would work beautifully in a mid century modern interior.
Shades featured in this colour story include:
This trending colour goes beyond our interiors. Through the positive power of yellow, the collaboration with YoungMinds encourages all to make our spaces a little brighter, celebrate community and support one another in reassuring young people they are not alone with their mental health.
Tom Madders, Director of Communications and Campaigns at YoungMinds, said: “We’re delighted to have the support from Dulux to coincide with the launch of its Colour of the Year, True Joy™, and shine a light on the importance of young people’s mental health. Yellow itself is a colour integral to YoungMinds with our Hello Yellow fundraising initiative on World Mental Health Day, which invites people to wear yellow to show young people they’re not alone with their mental health. We can’t wait to see the Dulux team embracing this on 10th October and are grateful for their donation and additional fundraising.”
I absolutely love to see a collaboration like this, shining more light on everything this amazing charity does for us, and everyone around us.
I am a huge fan of this colour, and coming to the end of our home renovation now, I can absolutely see where and how I want to incorporate this sunshine, feel good colour into my home that I know will raise a smile every time I see it. You’ve done it again, Dulux.
True Joy™ is available to be mixed into a chosen paint finish online or in stores using a Dulux tinting machine. Dulux also has a wide range of ready mixed yellow hues available across multiple retailers, ensuring all can take the leap with yellow in their own unique way.
What do you think of True Joy™, colour of the year 2025?
